Welcome to the Tito Bertolucci Urban Art Museum
O Museu
Tito Bertolucci is among one of the most important urban art collectors today. His interest in the arts, which began as a child during trips to Europe with his father—where he visited countless museums—now allows him to inaugurate the largest urban art museum in São Paulo. Comprising over a thousand works, all belonging to Tito's personal collection, the museum, located in Serra da Cantareira, officially opened on September 20th.
In addition to two urban art spaces, both located in Beco do Batman, Tito talks about the importance and necessity of opening the museum. 'Since diving deep into the universe of urban art, I began accumulating a vast collection, the result of acquisitions both in Brazil and abroad. Part of this collection is also composed of gifts from the artists themselves, reflecting the connections and friendships I built along this journey. Over time, I realized that the artworks needed more than just a personal storage space: it was essential to have a proper venue to preserve them. Thus, having the museum—a place to house and share this story with friends and the public—provides a meeting point where street art can be appreciated in a different and meaningful context.
"Divided into nine distinct rooms, the meticulous cataloging of the entire collection was an intense and dedicated effort carried out by the Collection Management team of Els Moerman and Andrea Lobado. The spaces encompass various techniques and formats, such as paintings, drawings, sculptures, prints, and photographs. The museum also houses around 90 objects that expand the understanding of multiples (mass production) within a more commercial context, including toy art, bags, sarongs, posters, and apparel, among other items designed by artists. The space comprises both a covered and an open area, making it ideal for the museum's concept. The combination of these environments allows for a unique versatility in exhibiting the works, making it possible to display urban art not only inside a traditional exhibition space but also on the building's exterior walls, organically integrating it with the natural surroundings of Serra da Cantareira. 'This fusion between street art and the surrounding scenery offers an authentic and immersive experience for all visitors,' Tito points out."
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Regarding the museum's environments, according to Tito, they were designed differently—that is, 'instead of a rigid division by theme or technique, we opted for a more organic and fluid approach in our rooms.' In this way, each room mixes the diverse techniques of urban expression, allowing visitors to experience the richness and interconnection of these forms. Graffiti, Muralism, Stencil, Tags, Pixação, Wheatpaste (Lambe-Lambe), and Stickers coexist in the same environment. 'Our intention is for the artists to be focused in nearby installations, allowing the public to better understand the trajectory and diversity of each creator's work. We also have a room dedicated to objects, books, and multiples. It is important to emphasize that all the exhibited artists started their activities on the streets. Therefore, regardless of the specific technique, all the works on display bring with them the essence and techniques of the street,' concludes collector Tito Bertolucci.